& Nbsp; & nbsp; & nbsp; 1985 In the spring, the United States hundreds of millions of TV viewers saw an ad like this: a basketball court rolls to an end quickly, waiting for a handsome guy in there easily by wearing colored sneakers foot hook the ball into the hands, began to move the ball, at the same time, blaring noise of the engine engine roar of the engine getting louder and louder, the young man followed soar. The last 10 seconds of advertising is Jordan's "Walk in the Clouds", even though the audience had never seen a basketball game, also lamented in his superb skills. This ad is not only proof of Jordan has a special ability to fly, also hinted at his feet and the shoes are also necessarily linked to this. In this ad, that magical guy is the famous NBA sports star Michael & middot; Jordan, his feet a pair of sneakers is the famous brand "Nike." Before retirement, Jordan ???????: "Phil & middot; Knight and Nike turned me into a fantasy figure." This is the inside of the Knight "Nike," the founder, he put a small company into a large group, the once unknown superstar Michael Jordan pushed to the position.
& nbsp; & nbsp; & nbsp; failing athletes
& nbsp; & nbsp; & nbsp; 1938 years an ordinary boy born in the United States, and then, like most of their peers, he likes sports, playing basketball, baseball, running, his name is Phil & middot; Knight, as a general ordinary young man, his Adidas, Puma brand is very familiar with this kind of sports, but the unexpected is, is this extraordinary young man, after creating a new brand Nike, Adidas even mo Cheap air jordan 12 ovo re than in dominant sports. Knight has been very fond of sports, his high school paper almost entirely with sports-related, even the headquarters of the University also chose the University of Oregon Athletics. Although Knight likes sports, but only a mediocre score of 1 mile Runners, his worst score of 4 minutes 13 seconds, almost did not enter the ranks of world-class athletes (score of 4 points), and like him almost Too many people! But fortunately so, otherwise we would not see today a great entrepreneur. In Oregon, Knight met his lifelong mentor, is his coach Bill & middot; Bowerman. Bowerman 1950s had a row to break the world marathon record, Eugene, Oregon, and thus also famous. He is extremely ambitious man, bent to make their sports teams than any other team. Training and competition, the athlete's foot disease is the most common offenders, Bowerman he wanted to design a shoe, the bottom light and sound support, small friction and stability, thus reducing athletes foot pain, get a good result.
& nbsp; & nbsp; & nbsp; So, Bowerman designed the pieces of sneakers pattern. He found several shoe companies, but no one cares about him, ask yourself altogether stubborn Bowerman cobbler, learned shoemaking, in the last Games, the athletes put on his handmade by his appearance ugly but lightweight and comfortable shoes, ran the results are good ranking than any previous game. After graduation, Knight continued to pursue MBA degree from Stanford University, and Bowerman continued to do track and field coach and athletic footwear design in college. In 1960 cheap jordan shoes for men , Knight graduated. During his investigation report mentioned in a lot of sports star and ordinary athletes actually have a common goal: to defeat Adidas, so that more and more athletes wear the Japanese production of high quality and low price of running shoes Tigers (Tiger ?c After graduation Knight decided to go to Japan to look for an opportunity in Japan exhibition, Knight met Japan Tiger sports shoes manufacturers, he claimed to be from the United States "Blue Ribbon Campaign Company," Tiger just need an agent to enter the US market, so he took the agency gave the inexperienced young man. get the right agent to find the Bowerman Knight Now, both of them contributed $ 500, consisting of a real blue ribbon sports company, Tiger sneakers become the exclusive distributor in the United States, began the initial start. This "Blue Ribbon" is the "Nike" predecessor.
& nbsp; & nbsp; & nbsp; Nike brilliant start-up time, no warehouse, Knight Knight father put stock in the basement of the house, he and Bowerman two people a tube of finance, a tube designed to co-ordinate very understanding. He has proven to predict the market is correct, this cheap sports shoes sell well, the first year it sold $ 8,000 worth of goods.
& nbsp; & nbsp; & nbsp; 1968 years after Bowerman restructuring Cortez shoes had become Tiger sports shoes most popular products, and Knight for the company's development and lay a solid financial foundation. The company's business began to improve them. Soon, the Japanese company products sell well aware, we ask them to transfer after the fir Retro jordans for sale st shipment. As a result, Bowerman their cost will be greatly improved, and had to redouble their efforts to sell. But Japan is also often not on time delivery, and even the first-class goods remain secretly sold in Japan, the defect to the United States. Once they receive a number of shoes Bowerman, Customer wore two weeks, on the separation of the upper sole. They had to swallow in order to maintain credibility, promptly returned to the customer. Even more exasperating is that Tiger also sent representatives to Eugene, Bowerman offered to buy 51% of shares, and accounted for two seats in the five directors, if you deny this request, immediately stop delivery. Make things difficult for the Japanese suffered unbearable Bowerman and Knight, flatly rejected the non-parts requirements.
& nbsp; & nbsp; & nbsp; Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and taken. The NIKE name, in the eye of the West was very lucky, easy to read and easy to remember, it can scream loud. They quickly launched a "Nike" name sports shoes, and mesh beautifully designed trademark. Nike, the famous "a hook" trademark eye-catching, with a visually appealing, as well as sports shoes and other sporting goods should have the kind of movement, a symbol of strength and speed.
& nbsp; & nbsp; & nbsp; In order to advertise, Knight and his wife hand-printed T-shirts to Nike preliminaries field distribution Olympics, but saw people ask: but in the "Who is Nike?" game, Knight a little way out of the li cheap jordans for sale mens melight, to be persuaded to use this new shoes marathon athlete finished fourth to seventh, while wearing Adidas shoes, athletes are eligible for the top three in qualifying. In the athletic footwear industry, Nike is facing fierce competition. Knight and Bowerman aware of: If you can not develop a product better than it is now a new product, they did not want to increase market share. And, so far, the US footwear manufacturers produced far less than the former Federal Republic of Germany Adidas company's foreign shoes. In 1975, a Sunday morning, Bowerman playing in baked waffle iron mold of a urethane rubber, used it to make a new type of shoe soles, in this waffle-style shoes fitted with small rubber nails, so that the elastic soles are stronger than the elastic popular on the market other shoe. This looks very simple product improvement, Knight and Bowerman became the starting point for the cause.
& nbsp; & nbsp; & nbsp; 1976, Nike $ 8.3 million the previous year soared to $ 14 million. It's like wildfire, as it developed, the company is developing new style running shoes and spend huge amounts of money. In these improvements, Nike Air gives the left a deep impression. Nike Air heel is used to embed the inflatable cushion, it is the company's footwear technology trump card. It kept longer than the elastic foam sponge or rubber. Comfortable and smooth. Now, almost all produced authentic Nike Nike sports shoes are embedded with such a cushion. Interestingly, consumers are not aware of this mystery, however, but this is exactly what Nike high-quality, hi gh-performance, high-quality lies. How to do it? Sales planners so in the advertising moving some brains. Soon a very unique yet attractive posters appeared. In a Nike shoe heel opened two "windows", people through the "window" to see the soles of Nike Air. Painting posters greatly attract consumers and make them understand at a glance than at Nike sneakers came out on top of the other.
& nbsp; & nbsp; & nbsp; the next two years, "Nike" followed on sales quadrupled. By the late 1970s, Nike has nearly 100 researchers, many of whom have a degree in biology, chemistry, experimental biology, engineering, industrial design, chemistry and a variety of related fields. This strong research strength developed more than 140 different styles of products, many products are the most innovative and market the most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These different styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, of all abilities runners have such a concept.
& nbsp; & nbsp; & nbsp; against the never-ending corporate philosophy, to the 1979 Nike through the planning and the strong market for new products to sell, market share reached 33%, and finally squeezed into the original by the Adidas, Puma and Tiger built "iron triangle", a sales star. By 1981, its market share even reached 50 percent, ahead of Adidas cheap foamposites , while Knight himself running into the "Forbes" magazine coveted US 400 list of the richest people.
& nbsp; & nbsp; & nbsp; Nike culture "sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture from the traditional concept of corporate image, Nike is the adventurous spirit of the pioneering companies in their verdant company is located in Oregon, has been cultivating a culture of well-designed, a veteran of Nike The manager once recalled: "It was like in a friendship environment full of hand, foot and work colleagues together happy to drink, stop talking about sports, and active and self-proclaimed anti-traditional character.." Every six months , Knight of the management team to meet and discuss strategy. The quarreling parties to "tit for tat" with.
& nbsp; & nbsp; & nbsp; Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, to accept other people's loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free. On the famous Nike ad strategy, also showed vitality different from others. Type of Nike athletes looking different from Adidas, they maverick, strong personality, irritability, aggressive,. Such as tennis star John McEnroe, people always see his rage on the tennis court, with the authority of cheap jordans online their quarrel. There are tennis star Andre Agassi, his beard, long hair disheveled, the jeans cut pants as tennis, tennis and this denim pants will become Nike's specialty products. With these big sports stars QUICKER advertising, Nike sports shoes are no longer just a sports shoe, and became idols and symbols of social status.
& nbsp; & nbsp; & nbsp; 1984, Nike endorsers strategy began to re-establish their own image. He and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, as well as an unprecedented courtesy, to use Jordan's name on the Nike sports shoes. Almost all of them think that this is a fool talented, but a spokesperson for it. But Knight insisted on doing this, the impact of Nike Jordan is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, his ideal weight than any Nike logo. With the Jordan, Nike has created a new brand, "soar Jordan" (AirJordon), producing colorful basketball shoes and matching apparel. Advertising campaign "soar Jordan" is the success, but also the brand war victory in the first annual sales as high as $ 100 million. Jordan first wear the sneakers have been subjected to the prohibition of NBA officials, who believe that a violation of the league's dress code. Nike keenly feel this is a golden opportunity to conduct public relations activities, then launched an advertising solidarity, declared that "soar Jordan" was banned because it "revolutionary design." Results Nike and "soar Jordan" boarded the cover of countless Cheap air jordans for sale newspaper headlines, NBA siege. Finally ending in favor of Nike ended. Advertising with athletes is that many people will think of, but the most successful, only Knight!
& nbsp; & nbsp; & nbsp; also known that many people "just do it", the first "Just do it" ad protagonists are sitting in a wheelchair track and field athlete of Clegg & middot; Brown Xiu, advertising slogan that appears in the black background of anti-white. Slogan did not read aloud, but it evokes a generation resonance. It is reminiscent of an obese man to postpone his weight loss plan, staff were busy by other things that upset the fitness activities and participate in sports activities dream was all the affairs of man interrupted. It was like Nike urging people to exercise, immediately go to action, to achieve. the morning of October 16th, known as the "shoe town" of the Zhejiang province Wenling city Hengfeng street, the auction of state-owned land use rights reproduced crazy scene, a block covers an area of only 49.5 square meters of state-owned land use rights in just 1 minutes, the auction price per square meter to 157777 yuan from 40404 yuan soared to 7 million 810 thousand yuan turnover, a record of the province and the county (city) new suburban house price of state-owned land price and single base unit area.
in the morning, the streets of state-owned construction in the four floor conference room to transfer 10 rooms on the west side of the cloud base is located in step with the land use right, 62 people signed up to participate in the auction.
reporter learned from t Retro jordans for sale he auctioneer, the auction of land in Hengfeng is the best location, high commercial value, local people have been referred to as Hengfeng street the last piece of "treasure", which launched the ninth house is the base area recruit the best shot. Take this time, the auction heat near the boiling point, bidders shout every time the fare increase between 10 thousand and 20 thousand. At the end of this block was a boss surnamed Huang bought.
, 10 rooms base sold 81 million 810 thousand yuan, too unexpected!" Street leaders told reporters that the auction price of the 10 housing base in 40 million yuan or so would be ideal, I did not expect to shoot 2 times the expected. (Editor: admin) Hong Kong Group is the Pearl River Delta region of the shoe giant, originally had 6 shoes factory, since the beginning of 2008 has continued to shut down 5 in January 2013, and closed the last one. Liu Zhanhao, vice president of the Hongkong Federation of industries, predicts that by 2015, Hong Kong's Hong Kong owned factories will shrink to about 3.5, or 30% again. This is the real situation of the manufacturing sector in the Pearl River Delta region.
2011 years: from glory to stagnation,
1. cost margin began to decline
according to the international standard industrial classification, manufacturing industry is divided into nine categories, respectively is the food and beverage, tobacco, textile, leather, shoes;; the wood and paper products, printing products and metal products; chemicals; 5 6 7; machinery and equipment; transportation equipment; the electrical and cheap jordans for sale optical equipment; 9 recycling and other manufacturing industries. According to OECD (Organization for economic cooperation and development) R & D strength basis, we put it into four categories, namely low technology (Part II. 3 9 class), low technology (the 4th class 5), high technology (No. 6 7 class) and high technology (No. 8 class). According to this classification, we made the manufacturing cost profit margin of according to the Statistics Bureau
analysis found that the manufacturing cost margin has plummeted since 2011. Among them, the low tech cost margin remained at 9% and increased, but the other three categories fell very seriously. High tech cost margins fell from 7.54% in 2010 to 6.56% in 2013, compared with 7.65% to 5.38% in the medium and low technology category. The average cost margin for manufacturing fell from 8.53% in 2010 to 7.28% in 2013, and there was no sign of a rebound.
2. manufacturing industry continued to decline The number of manufacturing workers posted by the
Statistics Bureau began to decline in 2010. See figure 1.4. The Bureau changed its way of disclosing data from 2012, without visual data after 2012. However, we can see that the manufacturing population began to decline in 2011, from 83 million 910 thousand in 2010 to 80 million 540 thousand people, a net decrease of 3 million 370 thousand people a year. This means that in 2011, some of these people were unemployed from manufacturing jobs. According to 2011 data, the growth rate of industrial value-added has dropped from 12.1% to 10.4%, resulting in a 4.1% decline in manufacturing employment. Industrial growth in 2012 continued to fall from 10.4% to 7.9%, and fell to 7.6% in 2013. As a result, manufacturing employment in 2012 and 2013 decreased by 5 million 500 thousand in two years. )
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